We watch countless advertisements everyday through the Internet, printed medias, TV and radio. The ad might last for just a few minutes or take just a small corner of the page but the effort took to produce such ads is actually much more complex. Even to come up with a 4-paged brochure that will only sums up to 1 mark gave us a little headache. As this is our first time creating and marketing our own Valentine’s Day product – cash card, it took us one whole day to draft our brochures and lastly, carry out the photo shoot session in Pavilion.
After getting a grasp on how advertising and marketing actually works, I feel more grateful and appreciative of the efforts put in by fellow adperson, advertising executive or whatever terms used to address the team behind those advertisements. Video ads are especially hard to make, what with the angle of the camera and the crowd of people which can be tiresome sometimes. Having a cooperative team is extremely important to ensure the production of ads will go well. Fortunately, my team members are very creative and are willing to share and accept ideas, as well as the initiative to work for an agonizing 12 hours.
We worked on the draft of the brochures with imaginative and innovative ideas from everyone. Using Adobe Illustrator to design our cash card, we stayed in the library for 3 hours. After much aggravation, we printed everything we need and head to the mall for our photo shoot session.
To minimize cost – since the assignment is only 1%, we decided to use our own group members as the models for the Valentine’s Day brochure. Although these two models are not experienced and also, as they are not lovers in real life, it is tough to be intimate, especially in front of a camera but after a few guidance from our wonderful photographer, things went exceptionally well.
In one of the shoots, we have to ask the help of a cashier/promoter which is difficult because most of the retail outlets and departmental stores do not allow us to photograph. We are required to show them a letter from our college and perhaps wait for a few days before we get the seal of approval which I find distasteful, in my humble opinion because we are only planning to capture the cashier accepting the cash card from our model, which does not involve their products at all; if that’s what they are afraid of.
After much asking and searches, we managed to locate a small counter kiok-like selling fragrances that are willing to help us. Thank you so much! Thus, our photo shoot ended successfully!
I will remember 5th Feb 2012 as the very first day I get to know more about how advertising and marketing works. This is only the beginning, I have more to learn and I cannot wait to start!
* I will post the photo of the cash card after my presentation. You know how it works.
Update: Here’s our cash card and final ad page: